Physical appearance is becoming more and more important to men. According to a recent article in Men’s Health magazine, the American male grooming market is now worth $3.5 billion.
So why do men only account for about 10% of the Cosmetic Surgery market? What's holding them back? Let's debunk the myths surrounding men and Cosmetic Surgery.
1. Toxic Masculinity.
You may have seen this term in popular culture. But what's it have to do with Cosmetic Surgery? It has to do with the wrongheaded idea that caring about one's appearance is feminine and real men don't care about what they look like.
Obviously, we disagree! There's nothing wrong with a man wanting to look their best. Getting aesthetic procedures doesn't make a man less masculine.
Want more proof, gentlemen? Ask your significant other if she would mind if you do something to improve your appearance and see what she says!
Men's reluctance to tell their buddies about cosmetic procedures also plays a role. While women may be very willing to share their experiences, especially on social media, men may be embarassed to do so. Many men would likely be very surprised to hear that some of their friends are already getting these procedures.
2. Looking Younger Won't Help Me Succeed in the Workplace.
Right or wrong, people associate attractiveness with competency. Cosmetic procedures help men remain competitive in the workplace by helping them appear younger and more energetic.
3. I'll End Up Looking Weird!
This is a common concern of many men. Cosmetic procedures in the right hands produce results that enhance a man's appearance without making him look operated-upon or feminine.
4. Its Too Expensive.
Many patients are surprised to learn that Cosmetic Procedures are more affordable than they may think. Non-surgical procedures in particular are often less expensive than the patient anticipates.
5. OK, I'm Sold. What are Some of the Common Procedures for Men?
The top five surgical procedures for men in 2017 were Liposuction, Eyelid Surgery (Blepharoplasty), Breast Reduction (treatment of Gynecomastia), Tummy Tuck and Facelift procedures.
The top five nonsurgical procedures for men were: Botox, injectable fillers, Coolsculpting, laser hair removal and IPL facials.
The patient above was unhappy with the 'nasolabial folds', which are the creases from the nostrils to the corners of the mouth. He was very pleased with his appearance after injection of one syringe of Juvederm. This costs $750 and lasts 6-8 months.
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